Display device



Nov. 3, 1931. k J. J. WASSER DISPLAY DEVICE Filed Dec. 18, 1930 Patented Nov. 3, 1931 U A ES PATENT OFFICE JOSEPH J. WASSEB, OF LOUIS, MISSOURI, ASSIGNOB TO PEVELY DAIRY 001mm,

i OF ST. LOUIS, MISSOURI, A CORPORATION OF MISSOURI DISPLAY DEVICE Application filed December 18, 1930. Serial ll'o. 508,148. I

This invention relates to display devices; and has special reference to display devices constructed and designed and adapted so thatthey may be easily passed over the upper ends of the present commercial milk bottles and seated upon the curved shoulders of the bottles in position to display any advertisements contained on the display devices.

This application is a continuationin part of my copending application Serial No. 306,887, filed September 19, 1928. a

It is a familiar fact, and a condition which is herein emphasized, that the present type of commercial milk bottle has an approximately cylindrical body provided with a tapering portion below its upper end and the upper end of which tapering portion, at approximately the smallest diameter thereof, merges and unites integrally with a circumfcrential flange or bead surrounding the open end of the bottle neck. This bead is of larger diameter than the adjacent portion of the bottle neck but is of less diameter than the body of the bottle.

Dairy products that are now sold and delivered by dairy companies to individual customers have become numerous and diversified to such an extent that the milk and cream delivered in these milk bottles constitute only a small percentage of the dairy products sold and distributed by the dairy companies, although, the milk and cream constitute a staple product that is delivered daily to a' very large number of individual customers. The milkand cream are delivered in these milk bottles usually at the doors of individual customers and the problem of advertising the various and diversified additional products has become and has long been a problem of the dairy industry. It is desirable to advertise the various and diversified dairy products without subjecting the industry to burdensome or prohibitive expense, as by communications sent through the mails to the individual customers.

An object of the present invention is to provide a display device designed and'constructed and adapted so that it may be passed over the relatively large circumferential flange at the upper end of the bottle neck and caused to engage against the tapered portion of the upper end of the bottle and thus support the displa device for the most part above the cylin rical body of the bottle and around the tapered portion thereof and below said flange. The display devices are preferably made of paper for reasons of economy and must be constructed and arranged so that the display devices can be sold and distributed to dealers in flat condition and may be assembled with the ends of the display devices attached so as to provide approximately conical display devices constructed in proportion,'so thatthe display devices may be passed downwardly over the flange at the end of the bottle neck without tearing the paper and then seated upon the tapered portion of the bottle. The preferred construction comprises an arcuate strip of paper provided with an enga able portion near its end and in its margina edges, so that the ends may be connected by a form of interlocking pivotal connection which will per mit the smaller end of each display device to be opened larger than its normal position and thus passed over the bottle neck flange without damaging or tearing the paper. I have devised such a construction and have found by practice and experience that this construction is more satisfactory than others, that the display device can be manufactured and sold to dealers at comparatively low cost and can be used by the dealers with their individual advertisements thereon so as to advertise their commodities effectively and economically. v

The construction which I have devised leaves the bottle neck flange and an adjacent portion of the bottle neck exposed, so that the individual milk bottle may easily be 1 advantages hereinafter disclosed, reference now being made to the accompanying drawin which- 1 ig. 1 is a view showing one form of my improved displa device before the same is she ed fortattac ment to 'a' milk bottle.

ig. 2 is a'perspective view showing'the display device rolled nearly to position for .attachmentof its ends 1 Fig. 3 is aperspective view-of the completed device-mounted on the neck of a bottle. Fig. 4 is a plan view of an alternative form of a display device having. another form of end attaching means. Fig.5is a pers tive view showingthe display device of Fig. 4 assembled and mount, ed on amilk bottle. v The device shown'in Figs, 1, 2- and .3 is obtained by cuttin or forming a sheet of material to form a b ank 1 having an ,arcuate out-.

,er or lower edge Qand anarcuate' inner or' The ends of the blank 1 are constructed so of advertisementsor displays 4.

upper edge 3. The blank .1 is' recently of aper or other liable material living a surace which wil readily receive the'imprintsf These blanks 1' are made of predetermined lengths, so that when the ends of the blanks are attached together, economical display devices are obtained for application to milk bottles of predetermined sizes. This is to say that for the quart bottles the'display devices are made of one size, and are made of another size for the half pint bottles, and may be made of intermediate sizes for the intermediate sizes of bottles.

that they may be connected together to form a conical display device having at its upper 'end an opening 5 (Fig.3) of approximately the same diameter as the diameter of, the

flange 6 at the upperend'of the tapered bottle neck 7 extending upwardly from the body 8 of the bottle. My invention, in its preferred form, comprises means for connecting the-ends of the blanks, so thatveven if the opening 5 is of slightly less diameter than the diameter of the flange 6, nevertheless the conical display device may be passed downwardly across the flange 6 and onto the bottle neck? without tearing or'damaging-the I display device. This desirable and beneficial result is obtained by rovidinga connection for theends of the b ank, .wh1ch connection may be termed elastic or pivotal, because it permits enlargement of the opening 5 for the purpose indicated. 1' v M Near one end of the blank 1 is an approximately radial slit 9 formed wholly between the outer edge 2 and the inner edge 3-, so that said slit 9 does not intersect either of said edges. From the op site end of the blank 1, a slit 10 is cut an is s aced from theinner edge 3 of the blank a out the same distongue 13 between said slit12 and the adjacen't'end of the bl'ank'l. The inner end of the slit 12 is spaced from the slit 10 a distance approximately equal to but essentially not in excess of'the-len th of the slit 9. This is neccssarybeoause t e material between the slit 10 and the inner end of the slit 12 must extend and remain extended through the said slit 9 when the device is assembled.

' When the device is to be "used and attached to the milk bottle for which it is intended,

it is rolled to,approximately'conical form in which the end containing the slits 10 and 12 overlaps the end containing the slit 9. The tongue 13 is then passed through the. slit ,9 and the end of the material containing the slit '12 is then moved downwardly until the material below the lower end of the slit 9 is 'receivediin .the slit 12, as should be under stood'by reference toFig. 3 of the drawings;

and,"at the same time, the end of the blank below the slit 10 is passed through the slit 19,;leavingtheftongue 11 overlapping the opposite end of the blank above and beyond the slit 9, all of which is clearly apparent from Fig. 3 of the drawings. Thus, the tong'ue13 and the material between the slits 10 and 12 are arranged to extendthrough the slit 9 and interlock with the material beyond thelendsof theslit 9 toprovide a pivotal or 4 elastic attachment that will hold the device 'in'trun'cated conical form and that Wlll permit manipulation of the device in such a way as to enlarge the opening 5, so that the device will not be torn or mutilated even though the flange 6, which is passed through said openinner end of said slit 10. Accordingly, when ing 5, may be of larger diameter than the I normal diameter of said opening 5. As

i theidevice. is assembled, as described, the

tongue 13 and the portion of the material immediately below the slit 10 form elastic or pivotal interlocksbeyond the ends of the slit 9. This is true because the tongue 13 extends downwardlybelow the lower end of the slit- 9 and the. corneizformed by the intersection of the slit 10 with the end of the blank, extends above the upper end of the slit 9.

The distance between the slit 10 and the end of the slit 12 is less than the length of the "slit 9 so as to permit proper sliding and pi\'- i in directions awa otal fmovement of the interenga ged parts whemth'e device is closed and sli ped over the ment of the opening 5,, so that the device can easily slip overthe; end of the bottle. When the device is on thebottle, the lower end-of said device is approximately at the beginning of the taper of the bottle and the lower ed 6' of the device is approximately of the same iameter as the diameter. of the body 8. 'Accordingly, the device fits snugly upon the lower end of the tapered ortion T of the bottle and is en ported there y insuch a posi-- tion as to. disp ay the advertisements ca i d by the device. a a

cut on a radius of the same length-as the lower edge. This device comprises means for obtaining a pivotal connection between R the overlapped ends. At one end of saidide- Vice, a slit is' formed, said slit com rising a" transverseportion 17 and ends 18 inclining and toward the e ges and 16, respectively,

as clearly shown in Fig..4. The opposite end ofthe device is formed withan elonga-- tion 19 of less width than the-adjacent end of the blank and of greater width than the length of the slit 17, 18. The inner edge of the extension 19 is separated from the end of the blank by a slit or notch 20 and the outer edge of said elongation is separated from the end of the blank by a slit or notch 21. These slits or notches 20 and 21 leave the extension 19 integrally united with the end of the blank by the connectin portion 22. This blank is rolled or shape into approximately conical form so as-tg leave an opening 23 at the upper end of' t'he device having a diameter equal to or slightly in excess of the diameter of the flange 24 at. the upper end of the bottle to which the'device is to be applied. The flange 24 is at the upper end of the tapered neck 25 of thebottle which tapers upwardly from the cylindrical body 26. Thevends of the blank are attached together to provide the completed device by extending one of the edges of the extension 19 through the slit 17 and from the end of the blank cause the upper edges of the device above the slit17, 18 are not attached, but can slip relatively'so' as to permit the device to be passed properly onto a bottle. The blank 14, like 'the blank 1, is'preferably made of paper havindg-a-surface that will receive and contain a vertisements, such, for instance, as the ad 9 vertisements 4, or other advertisin matter. Vghen this device is on the bottle, t e lower e cy indrical portion 26 of the end of the tapered portion 25 and thereby displays any and all advertising matter borne by the device.. a

From the 'foregoin' ,itmust be apparent. that my improved a vertising device is in 't'ended specially to meet an existing need. The device shown in Figs. 4 and 5 comi prises an arcuate blank 14 having a curved lower edge 15 and a curved upper-edge 16' for the a 'propriate' advertisements in connection with milk bottles and that this desirable result is obtained. Any appro riate advertisements or displaysmay be ormed or displayed upon .the outer surfaces of the conical display devices. The smaller'end of the conical device is of sufiicient size to perge of the device is at the up r end of the ttle and the device fits snugly'and neatly upon the lower init the end and neck of the bottle to pass therethrough but will not rmit passa e of the larger portion of the Edttle beyon neck thereof. Thus, the device will be supported upon and about the neck of the bottle and constitutes an inexpensive and highly desirable device that may be manufactured at permissible cost and applied without difficulty. The construction and arrangement of the device may be varied otherwise than as specifically described and within the scope of equivalent limits without departure from the nature and principle'of the invention. I do not restrict myself unessentially, but what I claim and desire to secure by Letters Patent is 1. -A dis lay device comprising an arcuate piece 'o-f'p iable material having a slit near one end extending toward opposite edges of said piece of material and having a slit extending from the opposite end and a slit from one edge toward said last named slit, the portion of said material between said two last-named slits being arranged to extend through said first slit, and the portion of material between said third slit and the end of the-piece of material extending downwardly beyond the lower end of said first slit and forming an interlock holding said material in truncated conical form.

2. A display device comprising an arcuate hold said material in truncated conical form.

3. A display device comprising an arcuate piece of material having a slit near one end extending toward opposite edges of said piece: of material and-havinga slit extending from the opposite end toward theouter edge of said piece of materialand a slit from the outer edge of said piece of materialtoward said lastfnamedslit, and a tongue between said last'named slit and theendof the piece of.

inaterial containing said second slit adapted to be passed through said first slit and inter lock with said material to hold said material in truncated conical form. V 4. A display device for application to a bottle having a cylindrical body portion, a'

tapered neck portion defining an enlarged mouth, and an enlarged top flange; saidde vice comprising an arcuatepiece of pliable 1 material adapted, to be formed into a trun-,

cated conical member having a lower diameter approximately equal to the diameter of the body portion of the bottle and an upper diameter approximately equal to an intermediate diameter of the tapered neck portion bottle having a cylindrical body portion, a

tapered neck portion defining an enlarged mouth and an enlarged top flange; said device comprising an arcuate piece of pliable material adapted to be formed into a'truncated conical member having a lower diameter approximately equal to thediameter of the body'portion of the bottle and an upper diameter. approximately equal to'an intermediate diameter of the tapered neck portion of the bottle, and means integral with said arcuate piece for so connecting the ends of said arcua-te piece as to hold the same inthe form of the truncated conical member and permitting enlargement of the upper diameter of the member. v

6. A neck band for milk bottles comprising an arc-shaped body having a notch at one end and a tab at theopposite end, said tab having an overhanging shoulderportion and being adapted to be inserted through said notch with the shoulder portion extending beyond the notch to produce a latching operation, said tab being loosely received in said notch so that the smaller end of the band may have its diameter increased when desired.

7. A truncated cone band for milk bottles formed from an are shaped blank provided with a tab at one end and a notch at the opposite end, the relative shapes of the notch and tab permitting a swinging motion between the respective ends when joined so as to permit an enlargement of the diameter on the small end of the cone.

upper portion comprising an arcuate piece ofv pliable material in hollow truncated form and having a diameter at its lower end approximately equal to the diameter of the bottle for which the device is intended and having a diameter at its upper end approximately equal to an intermediate portion of the tapered upper end of the bottle for which the device is intended, whereby said device will be supported on the lower end of the tapered portion of the bottle in aposition in which the lower edge of said device is approximately atthe upper end of the cylindricalbody'of the bottle, and relatively movable interlocking means connecting the end portions of said piece of material together and permitting enlargement of the upper diameter of the device.

.9. A display device for use on a milk bottle having a cylindrical body and a tapered upper portion comprising an arcuate piece of pliable material in hollow truncated form and having a-diameterat its lower end ap- 'proxiinatcly equal to the diameter of the ottle for which the device is intended and having a diameter at its upper end approximately equal to an intermediate portion of the tapered upper end of the bottle for which the device is intended, whereby said device will be supported on the lower end of the' tapered portion of the bottle in a position in which the-lower edge of said device is approximately at the upper end of the cylindrical body of the bottle, and relatively movable interlocking means intermediate of the upperv and lower edges of the ends of said piece of material connecting the end portions of said piece of material together and permitting the open upper end of said device to expand when said device is passed over the upper end of the milk bottle.

10, A display device for use on a milk bottle having a cylindrical body and a tapered upper portion comprising an arcuate piece-of pliable material: ineans pivotally connecting the ends of said piece of material and holding said -material in hollow truncated conical form having a diameter at its lower end ap proximately equal to the diameter of the bottle for which the device is intended and having adiameter at its upper end approximately equal to an intermediate portion of the tapered upper end of the bottle for which the device is intended, said means permitting the open upper end of said device to enlarge when the device is passed onto the bottle and to resume its original truncated conical form after the device has been placed on the bottle as aforesaid and thereby support the device in position in which the lower edge of the device is approximately at the ppppr end of the cylindrical body of the ott e.

.mately even with each other, and means inwith its ends overlapping and te a1 with one end interlocking with the otfi er end of said section and pivotall connecting said overlapping ends in sai relationshlp, whereby the smaller end of the device may enlarge to permit said device to be passed onto a sup ort.

- OSEPH J. WASSER. 

